Web 2 Ireland

1. HeyStaks – HeyStaks is a new approach to Web search that helps searchers to share their search experiences with friends, colleagues, and other searchers. HeyStaks is a browser plugin that works with Google and provides users with the ability to create so-called search staks as a way to organise and share their Google searches. For example, a group of friends planning a holiday abroad might create a Holiday 2008 search stak. As they individually search for travel, accommodation and entertainment options, their selections will be shared with each other during future searches as specially highlighted search results. In this way all of the friends can see what results have been found to be useful during earlier searches, which may help them during their own searches for that perfect holiday package.

Research shows that HeyStaks can help searchers find information more quickly and in turn allow users to create and share many different types of search staks to reflect different topics of interest. In this way search staks can provide users with access to a form of Web search that is powered by their favourite search engine but customised for a particular topic of interest, based on their own search experiences or the search experiences of others.

The HeyStaks technology has been developed by Prof. Barry Smyth's research group in University College Dublin and is the first spin-out of the new CLARITY research centre, a €16m Science Foundation Ireland research centre combining researchers from University College Dublin, Dublin City University, and the Tyndal National Institute.

2. Locle – Locle is a social mapping application for mobile phones that combines information from your mobile handset address book with social networks such as Bebo, Facebook and MySpace to create mapping services that show users where their friends are. Locle is an enhanced mobile web experience that facilitates here's where I am, and here's where my friends are for social networks and groups.

Locle is a combination of a web service and downloadable mobile phone software. When the Locle mobile client is activated, it identifies the user's location and presents the location of friends who also use the application. Friends can be both contacts from your mobile phone address book or contacts from your social networks. As well as letting you know where your friends are, Locle can also keep you up to date on relevant information to your location such as local events, news, weather and provide details on local restaurants, cinemas and ATM machines etc.
Locle is a Business Expansion Scheme qualified investment.

3. Playza – With most popular online games focused squarely at the adult gaming market, Playza is a new social gaming proposition for Digital Natives our 12 to 24 year olds who have grown up in a digital media environment where mobile phones, social networking, multiplayer online gaming, and music downloading have always been the norm.

Playza is made up of a series of connected mini games in which players complete tasks and earn points. Online game players are encouraged to bring their gaming colleagues to Playza and social networkers can invite their online friends to join. The main objective of the game is to form and control player groups. By getting new members into their group, players will increase their standing and capabilities within the games. Playza users can also create their own page to host their game account and mini games. Within their page, users can create their own game groups, receive feedback and messages and post the game to their other sites or blogs such as MySpace or Facebook.

Playza combines the addictive nature of online gaming with the community features of a social networking portal.

4. TouristR – TouristR is an integrated full-service trip-planning advisor, which cuts out the online information overload and minimises planning problems. It not only helps the traveller to plan a more complex travel itinerary – such as a trip with multiple destinations on a fixed budget and timeline but it also draws on content submitted by a community of users which will help the traveller to decide on a destination by getting a sense of the type of experience available at their chosen destination.