NewBay does deal with o2 – “little blue book”
SiliconRepublic.com: NewBay written into O2 UK's little blue book
“The 'My bluebook' services enables O2 UK's users to store, share, create, manage and print all their mobile content.
The 'My bluebook' is based on the concept of life caching where users can safely store personal messages, photos and videos and share experiences of their lives with friends and family.
Using the MySpace-like service, content can be stored in a secure online personal space by sending a message to short code 40202 and users can then invite guests to view all or part of their personal site.”
check newbay press release for more details