The Death of the Third-Party Cookie: How to Track ROI Now

“The third-party cookie is not just a privacy casualty. It is a P&L event for every growth team that does not adapt.” The third-party cookie is dying, and performance marketers are already paying for it in higher CAC, weaker retargeting, and fuzzier attribution. Brands that relied on last-click reporting and broad retargeting pools are watching … Read more

The Semiconductor Shortage: Is the Crisis Over?

“The chip shortage is ending for some, persisting for others, and reshaping profit pools for everyone.” The market signals say this: the worst phase of the semiconductor shortage is largely over in unit terms, but the economic shock is still working through balance sheets, capex plans, and product roadmaps. Lead times are down from the … Read more