Liam Stack 
“In B2B, your email platform is not a newsletter tool. It is your revenue engine, or it is a cost center. There is no middle ground.” The market for email marketing platforms has split into two clear tracks for B2B companies: systems that behave like lightweight CRMs with automation (ActiveCampaign), and systems that behave like … Read more
“The winner in workplace chat is not the tool with more features, but the one that removes more wasted minutes from a workday.” The market keeps asking the wrong question about Slack vs. Microsoft Teams. It is not “Which app has more features?” The better question is “Which one adds more net productive hours per … Read more
“Kubernetes will not save a bad business model, but it will expose one faster.” The market rewards companies that ship features faster at lower marginal cost, and Kubernetes sits right at that intersection. When boards ask why engineering spend is climbing faster than revenue, the answer often traces back to infrastructure sprawl, fragile deployments, and … Read more
“The 4-day week will not save a broken business model. But it can compound the advantage of a strong one.” Irish tech companies that moved to a 4-day work week report revenue staying flat or rising by 6 to 12 percent, staff turnover dropping by up to 40 percent, and self-reported productivity holding steady or … Read more
“Generative AI will not replace people. Workers who use generative AI will replace workers who do not.” The market is already pricing in that trade. Employers are not asking whether to deploy generative AI. They are asking how fast they can plug it into workflows without breaking quality, compliance, or morale. The early data points … Read more
“Google does not hate links. Google hates anything that looks like you are trying to fake authority at scale.” The market still rewards links. That is the tension. Google says “build for users,” yet the brands that dominate competitive SERPs almost always sit on strong, diversified link profiles. That gap between the official story and … Read more
“Podcasting will be to B2B tech what blogs were to SaaS in 2010: a quiet compounding channel that the market underprices for at least five years.” Investors look at a B2B tech podcast and ask one blunt question: does this move pipeline or not. The short answer is yes, but only when the brand treats … Read more
“Security that hurts performance will not scale; security that respects profit margins will.” The remote work market pushed VPNs from a niche IT tool into a core line item on enterprise P&Ls. Right now, investors look at one simple proxy: how fast a security tool pays back in lower breach risk per employee. In that … Read more
“Within five years, B2B buyers will speak more queries into a mic than they type into a keyboard. The brands that profit will treat voice search as a revenue channel, not a UX gimmick.” The short version: Voice search is already reshaping how B2B buyers discover vendors, shortlist tools, and request demos. Brands that adapt … Read more
“Enterprises don’t buy storage; they buy risk reduction per terabyte.” The short answer: Dropbox can be safe enough for some enterprises, but only if security is configured with discipline, controls are wrapped around it, and the business accepts that it is not built as a zero-trust fortress. For many mid-market teams, Dropbox delivers a good … Read more
