The Rise of Vertical SaaS: Why Niche is the New Big

“Horizontal software chases everyone. Vertical SaaS prints money by knowing one customer better than anyone else.” The market has made its call: vertical SaaS is outperforming broad, horizontal software on revenue durability, net dollar retention, and pricing power. Investors now pay higher multiples for a $20 million ARR startup that dominates a narrow niche than … Read more