“Most SaaS founders are not underpricing or overpricing. They are mis-pricing the customer, the value, and the timing.” Revenue is leaking from your SaaS not because the product is bad, but because the pricing strategy is structured to please everyone and convert no one at full value. The market shows a consistent pattern: SaaS companies … Read more
“The next unicorn will not write more code. It will wire more tools together.” The market is quietly voting with its wallet: no-code automation is not a side project anymore, it is a core growth lever. Zapier and Make (formerly Integromat) now sit on top of thousands of SaaS products, pulling the strings in sales, … Read more
“Cloud is not cheap or expensive. Cloud is a bet on speed. The winner in 2025 is the one who wastes the least per dollar of growth.” The public cloud price war in 2025 is no longer about who has the lowest headline rate. The real story is where founders and CFOs are quietly moving … Read more
“The right accounting stack does not just track your burn; it decides how fast you can raise, expand across borders, and stay off a regulator’s radar.” The short answer for EU-based tech companies: your accounting software choice usually narrows to three serious options for day-to-day operations and investor-grade reporting. Right now, most funded teams land … Read more
“The HR stack that looked expensive in Q1 usually looks cheap by Q4 if it cuts your turnover by 5%.” The market for HR information systems is quietly doing what founders like the most: compounding. Mid-sized companies that invest around 30 to 60 dollars per employee per month into the right HRIS usually see lower … Read more
“By 2030, every serious enterprise will run on two clouds: one for speed, one for sovereignty.” The market is quietly splitting into two classes of cloud: global and sovereign. The first one optimizes for scale and cost. The second one optimizes for control, locality, and regulatory trust. For EU businesses, that split is no longer … Read more
“Kubernetes will not save a bad business model, but it will expose one faster.” The market rewards companies that ship features faster at lower marginal cost, and Kubernetes sits right at that intersection. When boards ask why engineering spend is climbing faster than revenue, the answer often traces back to infrastructure sprawl, fragile deployments, and … Read more
“The first rule of project management software: if your standup is about the tool, the tool is broken.” The market for agile project management tools is fragmenting around one clear pattern: teams still want Jira-level power, but they no longer accept Jira-level overhead. Subscription data and product telemetry hint at the same story. Teams want … Read more
“Enterprises don’t buy storage; they buy risk reduction per terabyte.” The short answer: Dropbox can be safe enough for some enterprises, but only if security is configured with discipline, controls are wrapped around it, and the business accepts that it is not built as a zero-trust fortress. For many mid-market teams, Dropbox delivers a good … Read more
“Horizontal software chases everyone. Vertical SaaS prints money by knowing one customer better than anyone else.” The market has made its call: vertical SaaS is outperforming broad, horizontal software on revenue durability, net dollar retention, and pricing power. Investors now pay higher multiples for a $20 million ARR startup that dominates a narrow niche than … Read more
