Fiona Byrne 
“Cloud is not cheap or expensive. Cloud is a bet on speed. The winner in 2025 is the one who wastes the least per dollar of growth.” The public cloud price war in 2025 is no longer about who has the lowest headline rate. The real story is where founders and CFOs are quietly moving … Read more
“If your B2B funnel does not have LinkedIn in the top 3 channels for pipeline, your competitors are quietly eating your lunch.” The B2B market is clear on one thing: LinkedIn is not a branding toy anymore. It is a direct revenue channel. Across clients, I keep seeing the same pattern. Companies that treat LinkedIn … Read more
“The next decade of SaaS growth will not come from more cold emails. It will come from people users already trust.” The market already priced in paid search and outbound for SaaS. CAC keeps climbing, paid channels show fatigue, and founders complain that content takes too long to move the needle. The quiet shift is … Read more
“By 2025, phishing will not look like spam in your inbox. It will look like your CEO on video, your voice on the phone, and your own writing style reflected back at you.” The market is already pricing in one clear shift: AI-powered phishing is turning from a nuisance into a revenue-impacting, board-level risk. Security … Read more
