It’s been around three years since we launched our website RevaHealth.com and during that time the most common response to hearing the name was “Aviva Health?” or “Vivas Health?” or some other brand name that rhymes with Reva. We knew we were onto a loser and that we’d have to change the name eventually, but we kept putting it off.
Finally, with traffic growing past the 500,000 per month point we decided we’d have to bite the bullet and after quite a lot of discussion we settled on WhatClinic.com. We figure it’s easy to remember, hard to mistake (the spelling) and it tells people exactly what the website is about – helping you to choose a clinic. Hopefully you agree.
As ever we’re trying to help people find clinics in their local area, like dentists in Dublin, and further afield, like cosmetic surgery clinics in Turkey. Most of our traffic comes from the UK, Ireland and the US, but in the last month alone we’ve had visits from 193 countries or territories according to Google Analytics, another reason why the new, simpler name became so important.
If you’ve any thoughts about the new name or the service in general, or you’ve re-branded yourself recently, we’d love to hear about it in the comments.