“The subscription pie is not shrinking. Users are just done paying for products that do not prove their value every single month.” The market is not suffering from a lack of money; it is suffering from a lack of patience. Subscription fatigue is not a myth. It is a line item in consumer and B2B … Read more
“The startup that treats every dollar in its marketing budget like product R&D will survive longer than the one that treats it like a lottery ticket.” Investors do not ask whether content marketing or paid ads are “better.” They ask which channel returns capital faster, more predictably, and with compounding value. For most early and … Read more
“Cold email is not dead. Bad email is dead. The market still rewards relevance, clarity, and proof of ROI.” The short story: cold email still prints revenue when the math works. If you send 1,000 focused emails, get a 50 percent open rate, a 5 percent reply rate, and close 5 deals at 2,000 dollars … Read more
