Customers can now read product reviews by previous purchasers and can also submit their own. These reviews appear on each product page along with highlights on the home page of the PuddleDucks website. Reviews empower customers to help each other find the right product for their needs. Recent surveys have shown that over a third of respondents rated peer opinions such as recommendations and reviews as the most useful aspect of an Internet-shopping site.
In addition to appearing on the PuddleDucks shopping site, the reviews are aggregated to the LouderVoice reviews website and its mobile phone applications. This doesn’t just make PuddleDucks more visible to search engines, it also enables a widely distributed conversation about its products.