What’s the state of application development on social networks? Some interesting numbers…

6th of March 2008 by admin

Here are some interesting numbers from the GSP conference in San Diego. Some are just mind boggling!

MySpace has:

  • 300 sales people and 150 engineers and product managers working on monetization technology (Note: app develops may eventually be able to leverage this ground-work)
  • 100 employees working 24/7 to review ALL content uploaded (10's of millions of pieces per day)
  • All ads run off 1 ad server! They can yield optimize every impression.

Facebook has:

  • Over 16,000 applications
  • 650 new apps a week. Top Categories:
    • - Most installs: dating, messaging
    • - Usage: gaming, music, dating, and fashion
    • - High usage/low installs: music and travel
  • Apps account for 6.4% of page views and have 6 mins per user
  • 95% of users have added at least 1 app and 50 engage apps monthly
  • Average time on site of 20 mins /day and 10 hrs /month
  • Typically college educated users
  • Lee Lorenzen (Altura Ventures) predicts 200 million users by the end of 2008

Hi5 has:

  • 80 million registered users with no real overlap with other major players
  • The most popular Spanish speaking social network in the world
  • Upcoming hack-a-thon March 15ht with a March 31st public launch date for platform

Bebo currently has 2000 apps by licensing the Facebook platform (porting between the two is minimal effort)

Out of the Stanford Facebook class:

  • 6 apps in top 100
  • 16 million installs in 10 weeks
  • Revenue of $500,000 to 1 million generated since September
  • 3 official companies formed and 2 have been acquired
  • More job offers than the students could handle

All social game panel participants are profitable (in existence 2-12 months)

  • Buddy Media consists of 16 people and is making about $100k a month from 25 clients

App success is defined by some as 100,000 unique users per month

Lookery (advertising network) servers about 1.25 billion ads per month and guarantees 12.5 cent CPMs.

Ad networks currently paying out millions to app developers

Average Facebook app investments:

  • Altura Ventures: up to $100k
  • Softtech VC: $250-500k

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