blognation at “Marketing in a Total Access World”

24th of October 2007 by conor

I’m one of the speakers at an upcoming event in Dublin which is concerned with maximising the marketing opportunities offered by social software and social networks.

The line-up right now is:

  • Lionel Alexander, VP Hewlett Packard
  • Micheál Martin TD, Minister of Enterprise, Trade and Employment
  • Dr Breffni Tomlin, Academic Director of National Institute of Technology Management, UCD
  • Open Forum with Aisling McCabe of RTE ePublishing, Richard Moyles of furniture.ie and myself

There are two keynote speakers; Regis McKenna is a Silicon Valley Marketing legend who has helped launch many of the seminal technology products of the past thirty years including those of Intel, Apple and Genentech; Micheal Platt is a Microsoft Architecture strategist and will talk about Enterprise 2.0

It’s refreshing to see ICT Ireland, UCD and the Minister for Enterprise, Trade and Employment involved and interested in this area. This is not your usual echo-chamber conference and I’ll be particularly interested to get mainstream audience feedback during the open forum. I fully expect to hear plenty of confused or doubting voices.

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