Automatic Brand Creation
I attended another one of Robert Lochâ€™s great networking events last week (and ended up in a club with Rob + 1 afterwards… ouch!). Guest speaker was Simon Murdoch, first head of Amazon UK. You can read more about the evening on TechCrunch.
Ok, Iâ€™m a little late off the block with this post, but better late than never. As usual the event attracted a lot of interesting folk and I hooked up with some innovative individuals – amongst them was Alex Tew, creator of milliondollarhomepage.com who’s got a new iron in the fire. I look forward to hearing more about that soon.
I did come across a brilliant new idea, hence the reason for my post â€“ automatic brand creation for all those â€œwidget companiesâ€ (a phrase I’ve just coined to describe Web 2.0 related companies) that require a professional, yet cheap brand identity. Justin Champney, Head of Brand Innovation at McCann WorldGroup is responsible for coming up with the idea. Justin told me, â€œitâ€™s perfect timing given all the new start-ups that need a brand identity quickly and cheaply.â€ Personally, I think this is a fantastic idea.
Apparently, the tool wonâ€™t allow the same brand to be created more than once. The tool, being built between San Francisco and India, will ask plenty of intelligent questions to get a feel for your company. It will then build the brand identity online with all the required iconography.
I introduced Justin to an investor I knew at the event â€“ so fingers crossed!